Sin Lucros, a design exhibit at the University of Texas, Pan-American.
For this project, a mail-out invitation was created to generate buzz and attract an audience to the exhibit. To make it memorable, the invitation was given a complex and unique fold-out pattern that revealed information about the exhibit as well as the designers that were part of it. Fully extended, the invitation also served as a design piece itself, a sort of poster souvenir from the exhibit, giving it a second purpose and going beyond the traditional informational mail-out.
Creative Director: Leila M. Hernandez
Designers: Maria Arrieta, Anafer Moreno, Laura Soria, Luis Trevino
Photographer: Laura Soria
Copy-Writer: Maria Arrieta
Front
Inside
Fully Extended
Awards for this project:
- Gold ADDY, 2013 (Direct Marketing Category)
- PRINT Regional Design Annual, 2013 (Southwest Category)
Maria Arrieta 